Welcome to London!
New Sunrise celebrated a significant milestone with Iceworks 2024, marking its first European conference.
The conference took place on the 2nd -6th September provided a dynamic platform for industry leaders, innovators, and partners to share insights, network, and explore the convenience landscape of London.
With over 350 delegates in attendance from across Australia, the event coined the “Royal Sunrise Family Gathering,” left all delegates meaningful connections, collaborations and magical experiences that will last a lifetime.
Day One | Opening Night
New Sunrise Brand and Marketing Manager, Andrew Cardinale opened the 16th annual iceworks conference and welcomed all attendees, reinforcing the ever-present family connection growing year on year.
The conference kicked off with a vibrant welcome function that set the tone for the week ahead. During the welcome night, delegates experienced the many gathered in a stunning venue, surrounded by famous London landmarks, themed food stations, engaging games like cricket, and even relaxation stations offering massages. This fun and casual event offered the perfect start to what would be a memorable week.
Day Two
Day two began with a business session opened by Vincent Cardinale, New Sunrise Operations Manager.
His message, “Be a voice, not an echo,” set the tone for the discussions to follow. Cardinale emphasized that retailers are the heartbeat of their communities, urging them to lead with purpose and originality.
Steve Cardinale, Managing Director of New Sunrise, took the stage next to share the company’s vision for the future. He celebrated New Sunrise’s recent achievement of being named AACS Retailer of the Year for the second consecutive year and highlighted the brand’s commitment to sustainability and innovation. He also outlined New Sunrise’s goal of becoming Australia’s preferred destination to eat, drink, and… pee.
Following Steve, New Sunrise leadership team, National Merchandise Manager Joe Alessi, Brand and Marketing Manager Andrew Cardinale and Operations Manager, Vincent Cardinale outlined key initiatives focused on enhancing the shopper experience, boosting visibility, and driving future growth. Keynote speakers Ed Evan and Emma John from Pret A Manger and Nigel Simpson from Greggs provided invaluable insights into the UK’s petrol and convenience retail sector.
Their presentations offered fresh perspectives for Australian retailers to adapt to their markets, making the global exchange of ideas a pivotal highlight of the event. The day also featured retailer success stories, showcasing strategies that have ensured the longevity and growth of their businesses.
Lively Engagement with Suppliers
The afternoon brought an exciting engagement session between retail operators and suppliers, where discussions on new product development (NPD), core rollouts, and promotions took place.
With an impressive £10,000 in cash prizes up for grabs, this session was not only informative but energizing. The day concluded with a relaxing and spirited dinner at 100 Wardour Street, supported by Asahi Beverages and Bega Group.
British vibes filled the air as delegates danced the night away, feeling refreshed and ready for the days ahead.
Exploring London’s Retail Scene
On Day three, delegates experienced an in-market study tour supported by Suntory Oceania, offering delegates the opportunity to visit world renowned retail locations, including corporate and independent fuel stations, grab and go food outlets, grocery stores and iconic retail landmarks such as Harrods.
The tour gave a firsthand look into the retail workings of stores in this market, providing inspiration and practical ideas that delegates could bring back to their own businesses and markets.
Snowball Awards & Gala Dinner: A Royal Finale
The conference ended on a high note with the Snowball Awards and Gala Dinner, held at the prestigious Guildhall in London, which was built in 1440. The royal-themed night was a fitting close to the “Royal Sunrise Family Gathering,” celebrating outstanding achievements across the New Sunrise network.
Congratulations to St Arnaud!!
Congratulations to St Arnaud on their BACK TO BACK Passport to Profit Champion of the year award!!
St Arnaud won in 2023 and again this year in 2024, as result of Mel and teams hardwork and dedication to our site and company!